Chocolate fans have been on the hunt for a 'dupe' for Nestlé's Caramac bar after it was announced that it was being axed.
The iconic blonde chocolate bar has been a firm favourite among many fans since it was launched in 1959. However, last week it was revealed that Nestlé had made the "difficult decision" to discontinue the bar after a "steady decline in sales."
Following the news, the UK's largest supermarket Ocado.com reported that searches for the fan-favourite had surged by 3497 per cent, as chocaholics raced to get their hands on one before it was gone for good.
However, if you're not lucky to get your hands on one, then there are a few other alternatives on the market. Ocado’s data also shows that many shoppers have quickly moved on from and begun to look for suitable alternatives once their beloved Caramacs ran out, reports NottinghamshireLive.
One of them is Cadbury's own doppleganger, the Caramilk, which saw a 184 per cent in searches compared to the week before the announcement. The golden blonde chocolate bar features a similar smooth golden caramel chocolate flavour. Meanwhile, M&S' Golden Blonde Chocolate saw an increase in sales by 185 per cent.
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Rich Sharpe, Senior Buyer for Confectionery at Ocado Retail said: “Blonde chocolate is increasingly popular with our customers so it's no surprise that the news of Caramac's discontinuation has caused a flurry of searches on site. Luckily, we have plenty of other options to satisfy cravings with the M&S blonde chocolate bar and Cadbury's Caramilk bar both proving popular alternatives."
The Caramac was not the only chocolate bar to receive the axe last week, as Nestlé further upset fans by announcing that another nostalgic treat, the Animal Bar, would be discontinued just a day later.
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First manufactured in 1959, the popular chocolate was primarily aimed at children and featured animal faces moulded into the bar's surface. Nestlé revealed it had also been "delisted" following low sales.
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