Sainsbury's has upset its shoppers with a novelty Christmas card joke that has been blasted as "incredibly bleak and sad."
The card features an image of cold pigs huddling together with the quote: "Don't worry, I hear we're getting some blankets this year." Unfortunately, the joke didn't go down as well as the supermarket intended.
One shopper on X (formerly Twitter), Sarf East Caff, shared the controversial card in a post with the caption: "Hello Sainsbury's. I know everyone’s sense of humour is different but I think this is the saddest, unkindest Xmas card I’ve ever seen. I wonder if you'll sell lots of them."
A Sainsbury's spokesperson has since told BristolLive: "We offer a wide range of festive cards and welcome customer feedback on this year’s designs."
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Nevertheless, many customers on social media were left unimpressed with the card, with even meat eaters admitting that the card was "pretty crass." One such shopper said: "I eat pork, but yeah. That's incredibly bleak and sad."
A second fumed: "I don't think it's funny - and I'm not even a vegetarian. Pretty crass really."
One such shopper wrote: "Is there anything that isn’t offensive to somebody? It’s just a joke."
Another said: "For goodness sake, humour is just that. Inevitably someone will be offended, that’s true of all comedy. Stop bowing down to such pathetic people."
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