Four places in Scotland have been highlighted in Tripadvisor's latest travel report as high demand destinations.
While the summer is the most popular time of year for getaways, winter holidays have their charm. Strolling around charming locales wrapped up in scarves and hats against the winter chill, there is still plenty to do and see when summer is over.
Tripadvisor named Edinburgh as the secondmost popular UK destination with Glasgow in eighth. Meanwhile, Pitlochry, South Queensferry, Aviemore were named three of the fastest growing domestic destinations this winter.
In fourth place is Pitlochry is in the heart of Scotland. VisitScotland calls the town an excellent base for exploring the natural beauty of Perthshire and the traditional pastimes such as fishing, golfing and walking.
The seaside town of South Queensferry just half an hour from Edinburgh came fifth whilst Aviemore in the Highlands was 10th.
Looking abroad, Brits are keen to escape the cold for winter sun. Dubai and the Canary Islands top the list of the most popular international destinations whilst destinations in East Asia are trending on the site's fastest growing list.
Tripadvisor used a combination of search and sentiment data for their insights into travel demand for the period of December 1, 2023 to February 29, 2024.
Despite the cost of living crisis, Tripadvisor's seasonal travel index reports that only a third (29%) of Brits plan on changing how they travel this winter due to macroeconomic factors, which is lower than the global average. In fact, the vast majority of British travellers (86%) are planning to spend at least as much if not more on travel this winter compared to last.
London, Edinburgh and York round up the top three most popular UK destinations this winter. On top of the fastest growing destination list is Derry, followed by Broadway, Eastbourne, Pitlochry and South Queensferry.
This week's top Scotland Now stories
Tripadvisor's 2023/2024 winter report
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